IndustryKG™ Explorer

The IndustryKG™ Explorer is a web application that enables access to the Industry Knowledge Graph™, a comprehensive knowledge graph (graph database) that connects industry-specific information and company-specific information, providing valuable insights and data relationships regarding the most relevant information for making strategic decisions.

In great part, the industry data provided leverages the intellectual frameworks described by Michael E. Porter in his landmark book “Competitive Advantage” (1985).

Which industries does the IndustryKG™ Explorer cover?

We cover all industries, approaching 25,000 industries (defined at the micro five-forces level). If we learn about an industry we don’t have, we say “oops!” and then we go ahead and add it.

How can the IndustryKG™ Explorer benefit my business?

It helps businesses make much more informed decisions by offering the most strategically relevant industry and company information.

USE CASES Include:

  • View the analysis of a company (competitor, vendor, channel, business client, your own firm) by granular industry.
  • Compare two companies, side-by-side, at the granular industry level (for M&A, JV, CI or vendor selection).
  • Define broad market areas by granular industry. (TAM, etc.)
  • View industry analyses for any of the ~ 25,000 industries.

Is the data used by the IndustryKG™ Explorer unique?

Yes. Most significantly, the data used by the IndustryKG Explorer is different from what all other industry data vendors provider because it exclusively uses the IBB Industry Classification System (ICS) which is more granular than all other popular ICSs. For example, “Paper Towel Manufacturing” is viewed as an “industry” with a unique story about competitors, vendors, buyers, substitutes, product varieties, etc. Likewise, “Paper Napkins Manufacturing” is another distinct, global billion-dollar industry with its own unique story which include the fact that paper towels are a substitute. This level of precision enables us to uniquely define what granular industries companies compete in.

What are the most common questions the IndustryKG™ Explorer can answer?

FOR INDUSTRY SELECTION

  • What industries make up Market Area X? (e.g., for Cheese Manufacturing)
  • Which industries in Market Area X provide a physical service? (e.g., in Chemicals Manufacturing, list the industries that provide a physical service)
  • Which industries include the text “X” in the industry name? (e.g., list the industries with the term “Robot” in the industry name)
  • Which industries target “X” (e.g., target a specific buyer type, decision maker, or select from a long list of other criteria. In addition to our many default options, we can create highly customized criteria to select from the more than 24,000 industries.)

FOR COMPANY X

  • In what industries does Company X compete? (e.g., for PepsiCo Inc)
  • What is the logical hierarchy of Company X to get from the Top Parent to a product / service offering? (e.g., from PepsiCo to Lay’s Classic Potato Chips. This is not a legal view nor an org chart view, unless by accident they’re the same.)
  • Overall, who are the Top Parent Competitors for Company X? (And put in descending order in terms of the number of industries where PepsiCo and its competitors compete head-to-head.)
  • In what industries do Company X + Company Y both compete? (e.g., identify the specific industries where PepsiCo & Coca Cola Corp compete head-to-head)
  • In what industries does Company X compete that Company Y doesn’t? (e.g., identify the specific industries where PepsiCo competes and Coca Cola does not)

FOR INDUSTRY X

  • Who are the competitors? (e.g., for Chocolate Chip Cookies, and show competitors by Top Parent, by Brand, and by Product / Service Offering.
  • What is the size of the industry and what are growth rates?
  • How attractive is this industry?
  • What are the Product varieties?
  • Who are the Buyer types?
  • What are the Buyer Purchase Criteria?
  • Who are the end users?
  • What are the vendor types?
  • What are the substitutes?
  • What are the complements?
  • What trends are relevant to this industry?
  • What uncertainties does this industry face?

The IndustryKG™ Explorer Demo

Try the IndustryKG Explore demo web application to get a glimpse of its capabilities.

The Cost of the IndustryKG™ Explorer

It costs $99 for the IndustryKG™ Explorer web application annual access subscription plus tokens purchases ($1 for 70 tokens, with a minimum $10 purchase) to pay for access to additional industry and company data based on your needs.

Depending upon if the user is looking to view the analysis of just one company (e.g., a list of the lines of business, a logical organization hierarchy, and an industry analysis for each line of business) or maybe the user is an M&A analyst and wants to view and compare a long list of companies as part of routine M&A analysis, the solution might cost from $1,000 to $100,000 or more.

In short, our goal is to be far, far cheaper (and better) than any management consulting company.

How many tokens does it cost (what’s the price) for a sample company?

The key factor (among many) that most correlates with the number of tokens (the price) for organizational reports is the number of (IBB) industries the organization competes in.

For example, there are 6 free companies displayed in the demo. The number of industries (aka: the key factor) for each is presented below in parentheses:

  • Byrne Dairy (35)
  • Coca-Cola Corporation (56)
  • Monster Beverage Corp (16)
  • PepsiCo Inc (161)
  • Turkey Hill Dairy (16)
  • ZOA Energy LLC (2)

Let’s look at Byrne Dairy, a sample company competing in 35 industries (aka: lines of business) which is close to the average for the Global 5000.

Byrne Dairy data subscription pricing with exchange rate
$1 = 70 tokens

Organization data for Byrne Dairy:

Industry data for Byrne Dairy:

The total cost for the 3 Byrne Dairy organization Reports + all 35 Industry Analyses is 90,243 tokens or $1,290.
(That is less than one day’s consulting fee for most management consulting companies.)

View one example of the 35 industries: Chocolate Milk Manufacturing.

NOTEs:

  1. See the list of 35 industries that Byrne Dairy competes in (out of the > 24,000 industries that make up the economy).
  2. Each industry uses the same industry template.
  3. The amount of data in each industry varies (and, in general, is generally growing).
  4. The amount of data for any subscription is measured in terms of the number of “triples” (aka: a simple statement expressed as a subject-predicate-object).
  5. Some triples (such as data identifying direct competitors) are more important and are priced higher than other triples (such as data on industry complements).
  6. Sample Pricing by Company:
    • Byrne Dairy
      with 35 LOBs at ~ $1,300
    • Coca-Cola Corporation
      with 56 LOBs at ~ $2,200
    • Monster Beverage Corp
      with 16 LOBs at ~ $700
    • PepsiCo Inc
      with 161 LOBs at ~ $6,000
    • Turkey Hill Dairy
      with 16 LOBs at ~ $700
    • ZOA Energy LLC
      with 2 LOBs at ~ $100

Note: the above sample pricing is what the company data would have cost if not given free.

The IndustryKG™ Explorer Demo

Try the IndustryKG Explore demo web application to get a glimpse of its capabilities.