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Your Industry and competitors are
not segments, but intertwined universes
Knowledge Is Connective Visibility
IKG ­— the industry universe visualized

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Corporate/ Strategic Planners

Salespeople and Sales Managers

Marketers

Corporate Development

Venture Capitalists

Fund Managers

Equity Analysts

Investors

Government Statistics Bureaus

Organizational Developers

Global Consulting companies

Strategic planners often ask “what business are we in?” and “who are out competitors?” These are misdirected questions. All large companies and most medium and small companies are in many, many businesses. Each business segment / industry / market, is a universe unto itself.

Trying to shoehorn a company into one or two NAICS or other industry codes totally misses what is really going on.

Gathered from 25 years of identifying and characterizing the most relevant 20,000 discrete industries that make up the world economy and identifying the brands and companies that compete in each.

Industry Knowledge Graph takes this treasure and makes it accessible and visible to planners, marketers and managers through dynamic knowledge graphs.

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13005 Greenville Avenue,
California, TX 70240

+22 140 006 754

contact@divifinance.com

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